About Us
Designing Initiatives That Influence Consumer Behavior.
01
Our Story
For 25 years, we have partnered with leading retailers across Latin America to develop campaigns designed to influence purchasing behavior, drive customer loyalty and repeat purchases, and create sustainable business value.
We have grown organically year after year, partnering with clients who have trusted us with 8, 11, 15, or more consecutive campaigns.
That continuity has enabled us to build a unique understanding of consumers, promotional dynamics, and the nuances of each Latin American market—knowledge gained through the execution of more campaigns than any other player in the region.
What has never changed is our relentless commitment to making each campaign better than the last.
02
The Impact We Deliver
Our initiatives generate sales increases of up to 9.4% of total revenue, driving sustainable growth without price cuts or mass discounting—and delivering positive margins from the very first month.
We create compelling reasons for customers to return, shop more frequently, and increase their spend per visit—achieving improvements of up to 20% in monthly visits and 25% in customer spend.
We generate returns of up to 3.5:1 on investment, turning every dollar invested in a retailer's best customers into tangible, measurable business results.
We help retailers differentiate themselves through relevant experiences and benefits that increase perceived customer value while reducing reliance on price-driven promotions.
The true measure of loyalty is not just how much customers buy—it's how many are willing to recommend the brand. Our initiatives achieve NPS scores of up to 74 among top customers, turning satisfaction into organic growth.
03
Regional Presence
Regional Vision, Local Support
We have developed and executed initiatives across 14 countries in Latin America, building deep expertise in consumer behavior and the unique market dynamics that define each region.
+244
campaigns in Latin America
49
retailers in the region
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04
Our Mision
Transforming retailers’ commercial budgets into profitable growth by identifying and activating the customers who generate the greatest value for their business—delivering measurable results, local execution, and long-term partnerships.
01
Commitment to Results
We approach every initiative with a clear focus on creating meaningful, sustainable value for our clients and their customers.
02
Innovation with Purpose
We analyze opportunities through a practical, business-oriented lens, turning ideas into concrete actions that deliver measurable results.
03
Long-Term Partnerships
We believe that close collaboration, trust, and shared growth are the foundation of every project we undertake.
05
A Message from Our Founder
I started Retailogic with a simple conviction: loyalty should be profitable.
Twenty-five years, more than 200 campaigns, and 14 countries later, that conviction hasn't changed—it has been proven.
We've seen retailers who chose to invest in their best customers grow when the market was declining, protect their margins when others were cutting prices, and build relationships that have lasted for more than a decade.
That's the business we're in.
- Martín Mirkin
Founder
